Digital Marketing Planning for Small Businesses

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In this article we will explore why entrepreneurs should understand the concept of Digital Marketing Planning and how to apply it in practice in their company. Let's be very honest. The life of an entrepreneur is not easy . In addition to developing the product or service, worrying about sales, dealing with people, taking care of the financial area, collecting taxes, being aware of competitors, market trends and also having to take care of marketing, it is not at all simple. Even more so for the small entrepreneur. entrepreneur life Due to all these activities, it is very common for this entrepreneur to have some activities in Digital Marketing, although without adequate planning capable of guiding the entire process . It’s the famous “fire extinguisher”.

Entrepreneurs know they need to do their phone database homework: Have a functional and attractive website, on Google for their main keywords, be on social media, among other activities. However, the truth is that it is rarely possible to have a consistent digital marketing plan that will guide all activities in this area. We see this happen every day. And, what are the main consequences of this attitude? In our experience, it is very clear that entrepreneurs who do not care about carrying out Digital Marketing Planning end up undertaking opportunities in the market . In practice, this means that the company could be selling more, engaging with new customers, increasing its team, expanding into new markets, etc. It could, but it isn't.



One of the main benefits of Digital Marketing Planning is that it requires the company's professionals (and the partners that support it, if applicable) to reflect and create strategies for business growth , be it in terms of lead growth, sales of products, increased advertising revenue, etc. This exercise, in itself, is already very powerful and enriching, as it generally brings new insights and new  to solving problems and exploring new opportunities. Basic Structure of Digital Marketing Planning The basic structure of digital marketing action planning basically consists of three major steps, the first of which involves carrying out a diagnosis of the company's current situation. And what does it mean? This means that we need to understand how our sales funnel and its conversion rates are configured.