And tablet bids independently or make them dependent on each other.

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Advertisers can write a pre-written text message to start the conversion.In early testing, message extensions boosted mobile CTR by an average of 50 percent for some WordStream clients who got early access to the ad extension. adwords message extension featureThere is one downside of message extensions, however: no conversion tracking. Hopefully this is in the works!8. Google Display Keywords Targeting Settings awesome unicornIn October Google quietly introduced some new display keyword targeting settings that give you more control over how your display ad campaigns are targeted.Google now gives you the choice to target either:Audience .[size=13.3333px]

This is the default option. You can serve display ads to anyone potentially interested in Benin WhatsApp Number your keywords, regardless of what type of site they’re currently on.Content: Your ads will only be served on websites, apps, and videos that are contextually relevant to your keywords.9. The AdWords iPhone App larry kim favorite ppc featuresThis year got off to a ridiculously awesome start when Andadwords tweeted me to let me know about the release of a new AdWords app for iOS. This app is super-impressive!The AdWords app is great for managing and monitoring AdWords campaigns when I’m on the go (which is a lot!).





It’s beautiful, ridiculously fast, and simple to use.If you haven’t already, you should download it and try it out.10. The Return of Device-Level Bidding best ppc features 2016In 2013, AdWords introduced enhanced campaigns. But one huge side effect of enhanced campaigns was our loss of device-level bidding. Marketers mourned, loudly and at length.Well, this year Google gave us all reason to celebrate: device-level bidding is back! You can now set mobile bids, desktop bids.